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About Us

Adele Catherine was founded by Adele Schmitz and Catherine Mc Daniel who started collaborating in 2015 while working in the branding and advertising industry. In 2016 the first fully fledged Adele Catherine concept store opened was opened in Kloof just outside Durban, South Africa They also have one store, which opened in 2019 at the BluBird Shopping Centre in Birnam, Johannesburg. 

Adele and Catherine are passionate about beautiful products with a story to tell - where possible they work closely with artisans to curate their range and tweak products to make them uniquely theirs. A large portion of their range is locally made but every now and then they source something special from further afield. Their small staff compliment is a team of warm hearted ladies who love to welcome customers to browse or find that special something!